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THE LUME Melbourne to Open at the Melbourne Convention and Exhibition Centre (MCEC) in Autumn 2021

21st Apr 2021

THE LUME Melbourne to Open at the Melbourne Convention and Exhibition Centre (MCEC) in Autumn 2021

Photo Credit: Grande Experiences

21 April 2021- Set to reignite Australia’s art scene, THE LUME Melbourne will be launched this autumn at the Melbourne Convention and Exhibition Centre.

In the past, you could only view great masterpieces from afar, as they hang on the walls of silent museums and art galleries. But now, THE LUME presents an innovative way of truly immersing yourself in art.

If you’re ready for a multi-sensory experience, set a schedule on your calendar to visit Australia’s one-of-a-kind digital art gallery!

What is THE LUME?

THE LUME is a 3,000 square metre, 11 metre high immersive art space by Melbourne’s Grande Experiences. It will be permanently located within the Melbourne Convention and Exhibition Centre at South Wharf.

Instead of just looking at framed art on walls, here you’ll feel as though you’ve stepped inside the paintings themselves, as the incredible masterpieces will be displayed onto the walls using 150 state-of-the-art projectors. There will also be accompanying sounds and scents pumped into the gallery for a unique multi-sensory experience.

There are no set paths-- it is up to you to explore the gallery and immerse yourself into your favourite artworks.

Starting autumn this year, THE LUME Melbourne will operate seven days a week, 365 days a year. You can sign up for early access by registering at  THE LUME’s official website.

Van Gogh at THE LUME

For the inaugural experience at THE LUME Melbourne,  Vincent van Gogh’s most famous artworks including The Starry Night and The Sunflowers will be on display. While the Dutch master’s works have been exhibited throughout the century, they have never been featured with a symphony of sounds and aromas.

Transcend time and space in an awe-inspiring adventure into art at THE LUME. Journey through the Netherlands, Paris, Auvers-sur-Oise, Saint Rémy, and Arles as you witness Van Gogh’s greatest masterpieces come alive.

If you want to be a part of this epic experience, watch out for the digital gallery’s opening. Tickets will be on sale by the middle of this year.

Do you want your own 100% hand painted famous art reproduction?

If a multi-sensory experience involving your favourite art pieces is not enough and you want to have these masterpieces displayed on your own home or office, you can buy from  Direct Art Australia’s 100% hand painted famous art reproductions.

Our massive online art gallery is not limited to Van Gogh’s famous artworks, we have a diverse collection from the world’s greatest artists who shaped the art industry.

At Direct Art Australia, all our replica paintings are made by university-trained professional artists. We produce museum-quality art reproductions by using the same techniques and colours as the originals. We also have strict quality control measures to ensure they look as close as the real deal as possible.

If you want to explore other great masterpieces, you might want to check out our collection of the  Top 50 Most Famous Painting Reproductions which feature the favourites of art enthusiasts like you. We also offer custom famous painting reproductions, so that means we can accommodate your special requests if you can’t find your favourite art on our website.

Aside from replica paintings, we also sell top quality  art prints on canvas, original museum-quality 100% hand painted paintings, personalised custom portraits from photos, and other forms of artwork such as sculptures.

Enjoy FREE shipping to all cities and towns throughout Australia by ordering from the most trusted online  painting shop in the country today!

Frequently Asked Questions

Where will THE LUME Melbourne be located?

THE LUME Melbourne will be permanently located at the Melbourne Convention and Exhibition Centre at South Wharf.

When will THE LUME Melbourne be launched?

THE LUME Melbourne will open in Autumn 2021 and will operate seven days a week, 365 days a year.

How is THE LUME Melbourne different from other art galleries?

THE LUME Melbourne is a 3,000 square metre, immersive digital art space that offers a one-of-a-kind multi-sensory experience. Art will be displayed on the walls using 150 projectors, while sounds and scents will be pumped into the gallery to stimulate the other senses.

What will be the highlights of THE LUME Melbourne?

For the inaugural exhibit of THE LUME Melbourne, Dutch master Vincent Van Gogh’s famous artworks will be featured. These include the crowd favourites-- The Starry Night and The Sunflowers.

Where can I buy tickets for THE LUME Melbourne and how much do they cost?

There is no information yet on ticket prices, but you can expect them to go on sale by the middle of 2021. You can also sign up for early access by registering at THE LUME’s official website.

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